Black Videographer Launches Tech Startup to Boost Black Representation in Digital Media

Black Stock Footage is making Black representation easier to include in video projects

Tampa, FL. Black Stock Footage, LLC is a new stock video platform specializing in Black people, cultures, hues, phenotypes, and activities. The early-stage tech startup will empower video content creators with better access to stock footage that amplifies Black representation, making it easier for any video creator to include Black representation in their video projects. This platform is designed for advertising agencies, marketing companies, freelance video creators, small businesses, and media outlets who want better access to video clips showcasing Black representation.

“As a professional videographer, many of my clients expect their videos to include Black representation. I’ve experienced the challenges of not having enough access to stock footage that highlights Black people and culture. This lack of supply and visibility is a growing problem that many video creators face every day,” said Imani Lee, MBA, founder of Black Stock Footage.

“We’re creating Black Stock Footage to be a real solution that will help fix an ongoing problem in the digital media industry.” – Imani Lee, founder, Black Stock Footage

Features and benefits of Black Stock Footage will include:

  • Better visibility and representation through downloadable video clips that showcase the variety of hues, phenotypes, and activities of Black people of different ethnic, socioeconomic, and cultural backgrounds
  • Robust and user-friendly platform that will give content creators an innovative way to search for high-quality stock footage that amplifies Black representation
  • Story-driven 4K and HD stock footage that showcases everyday Black life and the stories of Black people from around the world
  • With affordable monthly subscription packages, content creators will have access to unlimited downloads of royalty-free footage and universal Black Stock Footage licensing for personal or commercial use.

Black Stock Footage currently has a customer wait list on its website. The startup plans to launch its beta stock footage platform in early 2022.

For more information on Black Stock Footage and how this tech startup is creating the largest stock footage platform focused on Black people, cultures, and activities, visit

About Black Stock Footage:

Black Stock Footage, LLC is a subscription-based platform offering unlimited downloads of video clips that showcase the variety of hues, cultures, phenotypes, activities, and experiences of Black people. The early-stage tech startup is creating social impact through stock footage that amplifies Black representation in digital media. It’s the #1 stock footage platform focused on Black people, empowering the current and next generation of content creators with access to stock footage that amplifies Black representation.


Author:  Zebrina Edgerton-Maloy, Chief Communications Officer
Black Stock Footage, LLC

Image: website

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